Federated Department Stores

federate Department Stores I. Introduction Present day plug into consists of both Bloomingdales and Macys stores and operates in 34 states as well as Guam and Puerto Rico. While Bloomingdales and Macys pay the goods both private and national brands and atomic number 18 similar in merchandising categories (mens, womens and childrens apparel, home décor, shoes, beauty, and accessories), they be greatly in culture. Bloomingdales, being to a greater issue upscale, targets consumers that are more concerned with trend and quality than they are price. Macys targets the more value oriented consumer and represents a broader federate clientele.

Macys represents 423 of the 459 Federated locations while Bloomingdales represents only 36 locations. Because I cigaret better relate to the value informed consumer of the Macys particle and because they represent such a broad portion of Federated, I will further explore their real characteristics and behaviors that suggest that they ...If you indirect request to get a integral essay, order it on our website: OrderEssay.net

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