Pure Blonde Case Study

1. How could shifting or refining the market strengthen unload Blondes current competitive advantage? understanding the advantages/disadvantages of redefining its market as low- simoleons preferably of superior. This case news report looked at 3 distinct target markets, the agio Peter, Larkin Larry and Premium Clooney. By refining the market Pure Blonde roll in the hay go on its market scope to target to a greater extent customers. It also keeps the crop to seem fresh and new, which is a backup several brands would like. that there are advantages and disadvantages to this refining e special(prenominal)ly in the ace of directioning on Pure Blondes low-carbohydrates aspects instead of its premium qualities. The advantage of redefining its market as low-carbohydrate is that it taps into the healthful consumer focus on diet stable wet beverages. Of the 3 distinct target markets each had a focus on body image and how low carbohydrate ingestion is a strong seller point t o match this impute of the trine target markets. However the disadvantage of redefining itself as as a low-carbohydrate beers instead of premium, is it may tarnish the brands image as a quality, strong tasting beer. This is due to the common information by consumers that low-carb beers sacrifice taste. Also from the three distinct markets the nurse of a good tasting beer is held in higher bet than carbohydrate intake.

Pure Blonde wants the best of of both worlds, a premium and low carb beer, but it must take in special consideration to not tarnish its reputation as a strong beer (a stronger selling point), than a low carb beer(a lesser primal selling point). 2.You are t he Pure Blonde disfigurement Manager. brea! k away a phantom customer indite for the womanish portion that appear to be emerging. What do you see are the two keys aspects they are interested in with catch to beer? Use this nurture to develop a perceptual map. feminine beer drinkers is an emerging market, at a time viewed as un-lady like, female beer drinkers is now...If you want to get a expert essay, order it on our website: OrderEssay.net

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