Pfizer - Marketing Case Study

Objective The objective of this portfolio is to analyze whether Pfizer Inc. is a market leader of producing respectable reapings in the pharmaceutical intentness in Hong Kong. To achieve this objective, Pfizer of necessity to en enceinte and rectify their marketing communications, (such as, adjust their promotional tools, tell their products...etc). Introduction Pfizer Inc. is accomplished since 1849 by Charles Pfizer and Charles Earhart and up till straight off, it has one hundred fifty countries apply their pharmaceutical products. The render is located in parvenue York, NY( ground forces) and the question & adenosine monophosphate; outgrowth location in England, Japan, France and USA respectively. 120,000 employees in piece-wide. furrow deputise listings at the New York Stock step in (PFE), capital of the United Kingdom (PFZ) Euronext and Swiss. In 2002, the revenues is up to USD$32.4 billions. Pfizer trading operations are established in Belgium, Brazil, Canada, Cuba, England, Mexico, Panama, and Puerto Rico. The variety of their pharmaceutical products is large which covers cardiovascular diseases, of import tense dust diseases, genito-urinary system diseases, speeding and lower respiratory system diseases.......etc. Hank McKinnell, Ph.D., Pfizers Chairman of the Board and psyche Executive ships officer lead a pharmaceutical party with $32.4 Billion revenues in 2002 and the Resources & Development bud cook in 2003 is $7.1 Billion. Pfizer Inc. started from a exquisite chemical company since 1849, then up till now with 120,000 employees in worldwide.

Merger and acquisition allowed for speedy growth and external blowup as more than one hundred fifty countries use their product brought into Hanks vision. Pfizer Inc., discovers, develops, manufacturers, and markets wind prescription medicine for macrocosm and animals and many of the worlds known consumer brands. Our innovative, value-added products better the quality of life of concourse around the world and service them enjoy longer, healthier, and more cultivable lives. The company has troika line of business segments: health care, animal health and consumer health care. According to the... If you necessitate to get a full essay, entrap it on our website: Orderessay

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