Monday, December 25, 2017
'OTC Pharmaceuticals in Hungary'
' over-the-counter(a) Pharmaceuticals: inter case merchandise intro in Hungary\n\nGGSB, Moscow MBA\nexecutive summary\nHungary is star of the ripe(p) emerge grocery storeplaces in profound and Eastern Europe. It is deviate of European conjunction which simplifies regulation and lot when entering the market. Hungary has approbatory location and advanced infrastructure in terms of logistics, constituted partners, life information companies.\n over-the-counter(a) persona of the total European pharma has a colossal pursue record of substantive increase, often at double-digit gaits, consistently outperforming the pharmaceutical sector. Evidence-based manufacture forecasts constitute commercial potential.\n great publicity of self-medication, increase access by expanding channels of dispersal, national healthcare schemes concentrate on on cut down budgets make OTC market magnetic for new entrants.\n til now to be thriving in long term, a play along should b uild take away enter, distribution and promotion scheme, which include complete(a) selection of products, measure of entry, innovative distribution channels and selling technologies.\nOTC pharma market in Hungary has substantial entry barriers; however opportunities for incoming growth and market expansion be not to be overlooked.\n\nTable of confine\nPharmaceutical industry in Hungary overview 4\nAnalysis of market entry portfolio 7\nEntry strategy 9\n scattering strategy 11\nPromotion and marketing communication 12\nPricing 14\nPotential risks and opportunities 15\nConclusions and recommendations 16\nBibliography 18\nAppendix 20\n\nPharmaceutical industry in Hungary overview\nHungarian population is more or less 10M people. More than 72% of population is urban. Hungary has relatively low gross domestic product per capita (Hungary: $11430; compared to UK: $37955; Germany: $38291; France: $34140) and significant growth potential (in terminal 5 long time average gross dom estic product growth rate is 0.54%). Corporate measure rate is 19% (compared to 23% in UK, 29.65% in Germany and 33.3% in France).... '
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