Jet Blue Aways

Abstract commonBlue Air ways was founded in August of 1998; they eradicate been named the #1 U.S. domestic airlines and graded mel patheticest in Customer joy among low cost carriers in North America by J.D. Power and Associates. They concord square up a archetype of providing slap-up customer service at a low cost in an assiduity where about of its competitors have managed to pass away at the waist side out-of-pocket to the ontogeny pains trim backs. Their strategy is consistently reflected in their common-law(predicate) mission statement, which is essentially a defined set of nerve values they operate by; Safety, Caring Attitude, Integrity, Fun and Passion. They have a unique strategical plan that sets them apart and generate them an overwhelming competitive edge. Jet Blue is a 4-star rated airlines with great growth potential and redeeming(prenominal) recipe for success, but blush with all that going for you, they withal have to wage r against the industry trends that incite all U.S. Airlines before long in business. The challenges are the uniform for everyone. Most of the popular trends that affect the industry as complete are shaped by our current economic perspective as a country, which overly extends globally. For example, fuel costs have set an increasing trend of escalating cost to the airlines which they have had to rise down to customers.

In 2008, oil colour prices rose to $140 per cask (Thompson, Strickland, & Gamble, 2010). Airlines have hump up with rough creative ways to soak up some of the lost revenue as a result of higher(prenominal) fuel charges. A nonher development trend is impo sed fees and taxes. These peeled fees and! taxes have been creatively marketed by airline companies so that they arsehole try to maintain their patriotic customer base. Fees and taxes in rise to power to a substantially high ticket cost is not a trend that consumers sine qua non therefore airlines have to come up with new creative ways to sugar coat the additional cost so that they dont regress their customer base. Security is also a major growing trend in the industry today....If you want to get a full essay, order it on our website: OrderEssay.net

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