Marketing Plan

INTEGRATED MARKETING communication theory AND THE ROLE OF E-MARKETING INTRODUCTION The focus of this direct depart be Celebrating cxxv old age of coca cola, concentrating on the integrated merchandise communications and the role of e-merchandising within the event. An abbreviation of the current use of e-marketing will be under descend ton and subsequent recommendations outlined. take BACKGROUND In a scream to celebrate its 125th anniversary, coca plant pinhead initiated a multi-channel struggle to say thank you to their consumers, employees and partners for their go on loyalty (Coca Cola, 2011). The fix of the entreat is the brands rich and iconic inheritance over the decades, as well as recognising its let woo and celebrating 125 years of bringing happiness in a bottle(Coca Cola, 2011). Elements of the driving force included- * Outdoor events * TV advert * control reading packaging * Outdoor advertising The campaign also conducted an e-marketing campaign victimization mixed media. Consumers were able to upload a photograph of themselves, chose a mutation of designs and backgrounds to create their retrospective Coca Cola poster, (See symbol 1). An I Pad exertion program was also released by Coca Cola illustrating the brands travel through the years.

Figure 1 (cokezone.com) E-MARKETING Electronic marketing is the passage of marketing accomplished or facilitated through the application of electronic devices, appliances, tools, techniques, technologies and or systems (Peterson, 1997:6). Electronic resources be facilitating the precaution and executing of marketing activities effectively and efficiently. New electronic technologies make for speedier and less(prenominal) costly door of marketing activities. This proves vital for an presidential term run within either market, as consumers strive to guard up with latest technologies and information. The electronic marketing activity management (EMAM) model (see...If you want to get a full essay, hunting lodge it on our website: Orderessay

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