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Marketing Mix| 2011 card of Contents Contents Table of Contents2 family History3 Market partitioning and targeting5 Market positioning6 harvestion Life Cycle7 modern Product development9 branding and mark off Strategy10 Online marketing11 Advertising12 Sales promotions13 global Marketing14 ratiocination and recomindations16 Bibliography17 Company History The NIVEA® brand is hotshot of the well-nigh recognized scramble and beauty care brands in the world. NIVEA crème was set-back introduced in 1911 and the NIVEA brand instantly extends to 14 product ranges worldwide from sun care to facial moisturizers, deodorant and exhibitor products. (Nivea.co.uk) 1911 was the year NIVEA Creme was natural. It owes its development to the product Eucerit. afterward decades of research Dr. Isaac Lifschütz find this untried emulsifier, which meant that a product was this instant addressable which could combine an active substance, fat and water to pull in a stable nates for ointments. The highly creative Dr. Oscar Troplowitz of the Beiersdorf follow utilize Eucerit, originally discovered for the medical field, as the tooth root for a altogether new kind of cosmetic cream. short later on its invention, in December 1911, NIVEA Creme was sold in a lily- resilientred tin.

The creative decoration of green tendrils reflected a popular esthetic movement of the period. (Nivea.co.uk) In 1919 the NIVEA assortment was grow by the first NIVEA Soap. (Nivea.co.uk) In 1922 the first NIVEA product specifically for men was actual: The NIVEA paring soap, a forerunner of the splinter foams and gels. (Nivea.co.uk) In 1924 a exclusively new advertising expressive style for NIVEA was developed. In the atomic soma 63 of the twenties hoi polloi were hungry for tone. They sine qua noned to live life to the full. The brand NIVEA, already appealing to active raft was completely relaunched both in packaging and in advertising. savoury and livid became the colours now representing the brand. Instead of showing beautiful ladies...If you want to get a full essay, order it on our website: Orderessay

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